How Comparison Genius compares insurance providers
Our aim is simple: make insurance options easier to understand so you can decide what suits you. This page explains what we look at, how providers appear on our pages, and the limits of what we do.
What we look at
When we describe a provider or its products, we focus on the things people tell us matter most when choosing cover.
Coverage & policy features
What a policy actually includes, the main options and add-ons, and the exclusions people most often miss.
Value and pricing, where available
Published or illustrative pricing where a provider makes it available. Prices depend on your own details, so we treat them as a guide rather than a quote.
Customer experience
How straightforward it is to apply, ask questions and get help, based on publicly available information.
Provider reputation
Whether the provider is authorised or licensed in the relevant market, and how established it is.
Digital service & support
Online applications, account access, apps and the support channels available after you buy.
How providers appear
Providers shown on our pages are selected by our team. We look for providers that are authorised or licensed in the relevant market, that currently offer the product to new customers, and that publish enough information for a fair description.
We have commercial relationships with some of the providers and partners featured on this site. Our service is free for you to use, and we may receive compensation for quote requests, referrals or visits to partner websites.
The order in which providers appear is not a recommendation and should not be read as a score or a verdict on which provider is best for you.
We do not include every provider or every policy in the market, and availability varies by region and by your own circumstances.
How often we review information
We review the provider information on our comparison pages periodically, and again whenever we are told that a product, its features or its availability has changed. Insurance products change often, so details can move between reviews. Always check the provider's own documents before you buy.
What we don't do
- We do not give personal financial, insurance or legal advice.
- We do not recommend one provider over another for your situation.
- We do not compare the whole of the market.
- We do not decide whether you are accepted, or what you will be charged.
See it in practice
Our comparison pages follow the approach described above.
Want the commercial side in plain English? Read how we make money, or see how the service works.
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