About us
Making insurance comparison feel less complicated.
Insurance is full of small print, jargon and forms. Comparison Genius exists to make the options easier to understand, so you can get on with your day.
Why Comparison Genius exists
Most people put off sorting their cover, not because they do not care, but because the process feels heavy. Different providers describe the same thing in different words, quotes need a dozen details, and it is hard to tell what really matters.
We started Comparison Genius to strip that back: plain explanations, a short set of sensible questions, and a clear view of the options available to you.
What the service does
Explains your options
Guides, calculators and product pages written in everyday language.
Asks the right questions
A short journey that captures what a provider needs to know, and nothing more.
Connects you to providers
We help you continue with participating providers when you are ready.
Free to use
Comparison Genius is free for consumers. You are never charged for using our pages, calculators or quote journeys.
We may receive compensation for quote requests, referrals or visits to partner websites. We do not include every provider or policy, and availability varies.
How we make money
How our comparisons work
We explain what we look at, how providers appear on our pages, how often we review information, and what our service deliberately does not do, including personal financial advice.
Read our methodologyWho operates the site
Comparison Genius is operated by Consumer Genius Inc.. Our regulatory and company details are shown in the footer of every page.
Compare like a Genius.
Protect what matters. For every chapter of life.