Editorial Policy
How Comparison Genius researches, verifies, reviews and updates the comparison content you read, and the standards we hold ourselves to.
Editorial Mission
Comparison Genius exists to help consumers make confident, informed decisions about insurance, loans, mortgages, credit cards and other personal finance products. Our mission is to provide clear, accurate and genuinely useful comparison information.
Content Creation Process
Research
Every guide, pillar page and comparison is researched using primary provider documentation, regulator publications, public filings and reputable industry data. Writers begin with a structured brief covering audience need, jurisdiction, coverage scope and key questions to answer.
Verification
Statements of fact (premiums, coverage limits, policy features, regulatory rules) are verified against at least one primary source before publication. Where a figure is illustrative, we label it as such.
Sources Used for Fact-Checking
- •Provider policy documents and rate sheets
- •Regulator publications (FCA, ICO, NAIC, OSFI, CRTC)
- •Independent ratings (AM Best, S&P, Moody's, Trustpilot)
- •Government data (HMRC, IRS, CRA, ONS, Census)
- •Trade bodies (ABI, III, IBC, LIMRA)
- •Industry analyst reports and market studies
Content Review Process
- Internal review
Two-stage review: editorial review for clarity, structure and tone, followed by a fact-check review against the cited sources.
- Accuracy checks
Reviewers confirm figures, eligibility rules and product features match the most recent provider information. Anything that cannot be verified is removed or labelled illustrative.
- Quality assurance
Pages are checked for accessibility, readability, broken links, working calculators and correct regional formatting before they go live.
Content Updates
Affiliate Disclosure
Comparison Genius is a free service for consumers. We may earn a commission from some featured providers when a reader clicks through and applies for a product, or when we introduce a customer to a third-party provider as a lead generation service.
Corrections Policy
If you believe something on Comparison Genius is inaccurate, please tell us. We take corrections seriously and aim to address verified factual errors promptly.
- Report inaccuracies via our contact form.
- We investigate and verify against primary sources.
- If a correction is warranted, the page is updated and the "Last Updated" date revised.
Reviewer Qualifications
Comparison Genius content is produced and reviewed by an in-house editorial team with experience in consumer finance, insurance and personal finance journalism. Reviewers draw on:
- Editorial experience covering insurance, lending, mortgages and credit cards in the UK, US and Canadian markets.
- Working knowledge of FCA, NAIC and OSFI rules relevant to consumer financial products.
- Ongoing relationships with regulated brokers and industry analysts who advise on technical accuracy.
Specialised topics (for example over‑50s life cover or income protection) are reviewed by a team member with subject‑matter familiarity in that area before publication.